Program Development, Branding, Strategic Marketing Plan, Social Media Management, Content Marketing, Digital Marketing, Website Development, Analytics, & Reporting
In partnership with RER Consulting Enterprise and HAVAO Global Consultants, developed a proprietary program for Miami-Dade County to assess stress, anxiety, and depression among residents in during the COVID-19 pandemic. The program, funded by Miami-Dade County as part of the 2020 CARES Act launched in October and was completed in December.
The Absolute Value |Marketing| team developed the website, logo, brand guidelines, marketing strategy, email marketing plan, social media plan, content management and development, weekly analytics, monthly reporting to Miami-Dade County in accordance with contract requirements.
Our team posted 3-5 times per week on the program’s Facebook, Instagram, Twitter, and LinkedIn accounts and encouraged engagement with program participants during modules produced in conjunction with our partner production company. Additionally, the AV|M| team designed and published the downloadable COVID-19 Mental Health & Wellness Resource Guide which is available at http://www.MyMentalHealthMiami.com.
Program concluded successfully on December 30, 2020 and Absolute Value |Marketing| continues to maintain the program website and social media channels.