June 1, 2020
by Absolute Value |Marketing|
So far, this year has taken the term – unprecedented – and turned it on its ear, nose, and head all at once. We have seen so much – too much – this year to ever be the same as we were before. Brands across the globe are listening to the cries for help whether based on health disparities or race. Corporate responsibility is no longer a buzzword but an indicator of how connected they are with the public.
As marketers, it is our responsibility to ensure that our clients are “tuned in, plugged in, and tapped on” to what’s happening socially and – in some cases – politically. The unrest we’re seeing not only on Main Street America is being replicated around the globe. Smart brands are paying attention – not simply to capitalize but to engage in the conversation and acknowledge a shared responsibility recognize and rebuke bias and its father, racism at every turn.
Our goal is to ensure that BIPOC Voices and Images are represented fairly and without bias. We have been working diligently with our local branch of the NAACP and other marketing agencies to ensure a better way forward for our clients and customers alike. Let’s discuss ways to make lasting change – the fight to end racism in all its forms is a marathon and Absolute Value |Marketing| is here for brands that want to be a part of the solution.